Lift Off: Assessment

The Journey Continues.

This is your Assessment form. Please take some time to think through the specifics of these questions.

They will be used in tandem with your Primer Interview for your strategy session with your Producer.

Let’s Assess The Situation.

Your Assessment Form.

NOTE: There is a SAVE and CONTINUE button near the bottom of the form to use if you’d like to return to the form once you begin.

Your Name*
Your Email*
Phone
Core Message
What are the core messages, products and services you want to communicate to your audience?
What are the top 4-5 messages you want to communicate to your audience?
How does this product, service or message impact your client's life?
What has been the most difficult thing to communicate about your product or service?
What would be your ideal outcome when communicating your message?
What does success mean to you?
Core Audience
In 3 sentences describe your ideal client (pain points, goals, etc.).
What sets you apart from your competition in the eyes of your core audience?
In other words, what do your customers get from you that they can't get from your competitors?
Give us details about your client demographics (ie. age, genders, interests, economic status, where do they hang out (online and offline)). Provide as much as you can about them.
Personal / Brand Archetype
What is your specific tonal voice when speaking to your audience (ie. high energy, serious, direct, fun, etc.)?
What are your greatest fears? (ie. no one wants my product, will look stupid, can’t figure out how to generate revenue, etc.)
How do your clients currently view you?
How do you want your clients to view you?
How are you monetizing what you’re doing?
How would you tweak/modify how you monetize if necessary?

Save and Continue Later